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Your emails belong in Promotions — and that’s a good thing

Martech

” Them : “Our emails are landing in the Promotions tab instead of the Primary inbox.” Marketers, let’s be clear: The Promotions tab is not the spam folder. And if you’re sending promotional email? Why did our email land in the Promotions tab? It belongs in Promotions.

Promote 103
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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. It’s an election year in the U.S.

Niche 98
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Why brands must bridge the knowledge gap in AI adoption

Martech

Gartner’s 2024 CMO Spend Survey shows that marketing budgets have fallen to 7.7% of revenue in 2024 compared to 9.1% When asked how they will deal with this, nearly two-thirds of respondents said that, despite lacking the budget to execute their strategies in 2024, they are hopeful that generative AI can make up some of the gaps.

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Measuring marketing’s impact: From metrics to growth

Martech

It’s a strategic powerhouse intersecting with every aspect of the business. Marketing, at its best, is the strategic intelligence fueling sales growth,” said Allen Richey, Chief Operating Officer at PacTech. “By Prioritizing initiatives that deliver on these KPIs lets marketers allocate resources strategically. Processing.

Growth 121
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If I could double your email revenue, would you listen to me?

Martech

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. I don’t mean you should focus only on those at the expense of your promotional emails.

Promote 127
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Moving up with marketing operational maturity

Martech

Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. For example: Strategic performance measures. Discovering your KPIs You’ve determined your strategic direction — now what? Identify the metrics that move the needle and directly influence your strategic goal.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The 2024 Summer Olympics open in Paris on Friday. Leverage digital channels to create unique fan experiences Engaging sports fans in 2024 goes far beyond the site of the competition. Strategic use of social media allows brands to boost engagement and drive awareness within a new segment of fans.” Image: Bose. In the U.S.,

Sports 117