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Building your generative AI marketing skillset: Training and upskilling

Martech

We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. There are a few key factors to keep in mind: When was the training content created and is it up to date?

Education 102
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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Search Engine Land

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.” And is there anything I need to be doing?”

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Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. Key events are created and reported like previous conversions in Google Analytics.” You don’t need to take any action on your existing setup.

Gaming 108
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The Pandemic, What Buyers Discovered

Partners in Excellence

We’ve seen customers cancel “high priority/committed projects,” and shift funding to “ad hoc” projects that were more important. This creates both opportunity and threats. Perhaps, the pandemic has accelerated this or created heightened visibility. Some have been created just to survive.

Up-sell 102
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What is digital PR for SEO?

Search Engine Land

To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Link building has been considered one of the most important SEO strategies for a long time.

Represent 111
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Invention, Innovation, Improvement

Partners in Excellence

It focuses on how we get better doing the things that create results. It requires us to shift the paradigm. What do they mean to sales and marketing? Why are they important to revenue generation functions, what should we be doing about them? Dave’s take: Something that has never existed before.)

Represent 124
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Will Marketing be Replaced by AI? A Future Perspective

Lead Fuze

Think about crafting engaging blog posts or developing innovative strategies – these aspects still need a human touch. Picture this: A future where marketing departments are run by sophisticated algorithms, machines that know our preferences better than we do. Sounds like a sci-fi movie? Or could they eventually learn to?

Gaming 52