Remove Customers Remove Presentation Remove Trust
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How to build customer trust through data transparency

Martech

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they?

Trust 126
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How to build a better buyer journey using customer behavioral data

Martech

Customers kinda lie They don’t mean to, but it happens. When you use customer research to understand the buyer’s journey, know that what buyers say and what they actually do might often be different. Buyers don’t trust your content, so they don’t consume it Depending on your industry, buyers may not trust your information.

Customers 120
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Stop Waiting For The Customer!!

Partners in Excellence

Most of our selling activities are driven by our customers. Ultimately, sellers are deterred in engaging customers until very late in the buying cycle, and when/if customers want that engagement. We have to stop waiting for our customers! Our customers struggle with their buying process! They will never get there!

Customers 133
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How advanced customer journey analytics is shaping the future of engagement

Martech

Understanding the customer journey is essential for businesses looking to boost engagement and build loyalty. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Customers 130
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The Tech You Need to Deliver Killer Virtual Presentations

Cerebral Selling

While I’m grateful that my clients feel my presentation style is fun and engaging, to create the live experience I was after (not to mention creating my entire online Sales Academy program), flipping on my webcam, popping in those ubiquitous Apple headphones, and looking down at my laptop wasn’t going to cut it. Here’s the problem.

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Do You Know Your Customers’ Personal Objectives?

Partners in Excellence

.”* In our discovery process, if we conduct a discovery, we seek to understand the customers’ business objectives. While the customer may articulate these things in business terms, 100% of the time the real reasons have to do with fulfilling a personal objective. How do we do this? Do you understand them?

Customers 127
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How customer-centric marketing fuels long-term success

Martech

We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust is key. For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice.

Customers 124