Martech

AUGUST 20, 2024

This underscores the potential risks and benefits that AI presents to society. To appreciate its importance, we must first understand these components: Knowledge The collection of facts, information and skills through education, reading and experience. AI is somewhat similar — it’s part way out of the bottle.”

Consult 130

Consult Technology Technology Appointment 130

Sales Pop!

NOVEMBER 9, 2021

There are approximately four billion daily email users worldwide, encompassing a little over half of the global population and presenting a wealth of marketing opportunities. Once you’ve managed to build a large list of subscribers, though, the possibilities presented by email marketing are limitless.

A/B testing 239

A/B testing Campaign Education Presentation 239

Veloxy

MAY 25, 2021

Continued online education, especially courses that are free, are empowering inside and outside sales reps, and sales managers, like never before. With mobile apps to bring your sales education with you on the road, there really are few excuses preventing you from adding to your LinkedIn sales champion profile. Use more visuals.

Referrals 290

Referrals Quota Cold Call Contact 290

ClickFunnels

JULY 3, 2025

Enter The Product Launch Funnel A product launch funnel is a series of intentional, sequenced pages built to educate, build trust, and convert. Present these offers right after they commit, when they’re most excited about solving their problem. What do they click first? Where should they go next? Why should they even care?

Launch 130

Launch Product Objectives and Key Results Trust 130

Martech

FEBRUARY 11, 2025

Being present to showcase value is critical: Focus on creating high-quality, educational content that supports buyers at every stage of their journey. Audit your products visibility in AI-powered tools: Start by assessing how your brand appears in AI-driven search results.

B2B 136

B2B Engineering Education Lead generation 136

Sales Pop!

NOVEMBER 23, 2021

Enthusiastically enter the meeting room knowing that you have a golden opportunity to learn how to present yourself and your work in a better light moving forward. During your time off, it’s good to review what you do well, what needs improvement, and the education you may need. Most often, you will hear, ‘Yes, it is!’

Appointment 218

Appointment Entertainment Education Follow-up 218

Iannarino

MARCH 2, 2023

Without educating your contacts about these key topics, you create uncertainty, which is the opposite of what your client is looking for. In one industry I spent time selling in, the presenting problem wasn't always the client's real problem. Addressing the presenting problem would leave the client’s underlying pain points unaddressed.

B2B 286

B2B Contact Clients Entertainment 286

Salesforce

OCTOBER 11, 2024

Recognizing this risk, Salesforce’s Security Awareness team uses data-driven programming to educate employees and prepare them for emerging threats. This approach provides us with the topic, audience, and data needed to develop targeted education and messaging. Step 3: Educate with targeted messaging What does this look like in action?

Campaign 64

Campaign Intrinsic Education Trust 64

Martech

DECEMBER 27, 2024

Without this alignment, even the most polished customer interactions risk falling short of expectations, presenting a key challenge for organizations. Customer education Another way to grow the relationship is through educational experiences, especially in the B2B space.

Customers 115

Customers Appointment Education Consult 115

Tibor Shanto

OCTOBER 4, 2021

Taking a bit braver approach, translating data into questions, then leveraging the response to educate the buyer. Merely presenting prospects with data, no matter how impressive and relevant, is not a good use of their time. The majority, I guess about 80%, don’t squeeze as much out of data as they could.

Objectives and Key Results 307

Objectives and Key Results Drivers/motivators Prospecting Represent 307

SaaStr

JUNE 14, 2025

Successful startups balance optimism with realism by presenting a compelling vision while grounding their projections in credible, data-backed assumptions. Remember: Investors Bet on People, Not Just Numbers At the end of the day, investors know projections are just educated guesses.

Pitch 91

Pitch Pipeline Growth Education 91

Martech

AUGUST 19, 2024

The benefits of programmatic ABM for small B2B marketing teams ABM presents multiple benefits for small B2B marketing teams striving to optimize resources and drive engagement. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Are you getting the most from your stack?

B2B 117

B2B Objectives and Key Results Campaign Contact 117

Veloxy

JANUARY 7, 2025

It traditionally has steps that include prospecting, engagement, qualification , presentation, objections and closing. Presenting: Showing the value of what you sell. Content Marketing & Educational Resources Your content marketing can help speed up the sales cycle by teaching them early.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

DECEMBER 10, 2024

By mastering GEO, brands can ensure their voice remains authentic, trustworthy and present in the AI-driven digital landscape. Understand how generative AI selects sources Educate yourself on how different generative AI models identify and cite digital assets. Think of GEO as SEOs smarter sibling.

Engineering 136

Engineering UX Represent User Experience 136

Search Engine Land

SEPTEMBER 17, 2024

Education : Inform your audience about your products, services or industry. YouTube : Long-form and short-form content perfect for education. The video includes visual and audio “show and tell” instructions which makes the video engaging and educational. Engagement : Boost likes, comments, shares and overall interaction.

Objectives and Key Results 87

Objectives and Key Results Click Through Rate A/B testing Education 87

Martech

DECEMBER 16, 2024

When you get enough customer interviews, trends and themes emerge and your marketing mix will begin to present itself. They discovered their ideal customers — small businesses and startups — found value through education. Customer interviews allow you to focus on one customer at a time and uncover their unique journey.

Growth 106

Growth A/B testing Customers Referrals 106

Martech

MAY 19, 2025

Educate your audience to alleviate concerns One of the most effective things a brand can do is to educate its audience about the tariffs and uncertainties affecting it. With that in mind, here are three battle-tested approaches to transforming tariff disruptions from threats into competitive advantages.

Manufacturing 113

Manufacturing Legal Education Territory 113

Sales Pop!

SEPTEMBER 2, 2021

Today, people no longer enter the job market long after completing their higher education. But, unfortunately, the increasing cost of college tuition stops them from continuing their education, or else student loan payments cripple them. You can assist them with grading, presentation preparation, and other activities.

Transportation 232

Transportation Drivers/motivators Networking Commission 232

Martech

OCTOBER 29, 2024

They analyzed the studio’s films, identified scenes affected by weather and created a compelling AI-driven presentation like a studio film. Embrace AI literacy Start with education. This year, Slagen described how his team used AI to pitch Tomorrow’s weather prediction products to a major movie studio.

Drivers/motivators 117

Drivers/motivators Strategize High impact Pitch 117

Martech

APRIL 29, 2025

To help us through this mindset shift, I present the five stages of grief email inbox edition. It’s educational!” It feels like front-row access. When your email ends up elsewhere, it feels like you’ve been shown the side door or, worse, the back alley. ” Denial usually shows up wrapped in excuses.

Promote 103

Promote Education Start-ups Follow-up 103

Martech

FEBRUARY 7, 2025

This allowed them to present their concerns in their own words, which we then shared with a broad group of stakeholders. My career has taken me to companies in higher education, B2B SaaS and hospitality. So, we talked to the vendor team about this. Their explanations helped us better evaluate the risks they highlighted.

Contract 106

Contract Non-Profits Hospitality Negotiate 106

Sales Pop!

OCTOBER 19, 2021

One powerful way to do this is by offering your sales teams incentives for pursuing advanced education, such as Master of Business Administration (MBA) degrees, which can be valuable in innumerable industries and career fields. Above all, be present and get to know them. Work alongside them as much as possible.

Commission 241

Commission Drivers/motivators Sales Education 241

Sales Pop!

OCTOBER 3, 2021

Most importantly, this position is so demanding that there are at present 350,000 IT management jobs in the US. To conclude, MBA is no doubt the education level with highest ROI. So with business administration knowledge and IT knowledge, they are entitled to handle IT teams collaboratively. The Final Words.

Real Estate 197

Real Estate Management Consulting Finance Consult 197

SaaStr

MAY 20, 2025

The Value-First Ethos : HubSpot’s commitment to providing value before extracting it manifests in their extensive free tools and educational content. Invest in Community and Education : Building category thought leadership creates a moat around your business that competitors struggle to cross.

Customers 106

Customers Non-Profits Education Cross-sell 106

ConversionXL

JUNE 15, 2021

If your story resonates, educates, and informs, you’ll likely build deeper connections. sustainability) while informing and educating their audience about joining the cause and fighting environmental change. Consideration—Educate and inform. The antagonist presents a conflict and the protagonist fights against this tension.

Education 153

Education Presentation Promote Campaign 153

Force Management

DECEMBER 14, 2023

The digital content available means customers are educating themselves about your offerings prior to any conversation with an actual salesperson. Do their marketing materials, sales tools, and presentation decks all have that same unified message? Does your message support the channel buyer’s journey?

Education 169

Education Negotiate Market share Growth 169

Adaptive Business Services

APRIL 30, 2025

If my purpose is to educate is leveraging AI to do so really cheating? Start by Listening Sales professionals are often eager to present solutions, but customers want to feel heard first. Maybe its educational resources, personalized training, or insights into industry trends. I did some editing, but honestly not that much!

Customers 71

Customers CRM Quota Trust 71

Martech

DECEMBER 30, 2024

Williamson explained: On the one hand, educated adoption decisions can help ensure that your AI investments are delivering the value you expect, whether thats improving CX, driving operational efficiency, supporting contact center agents, or other goals.

Retail 110

Retail CRM B2B Education 110

Sales Pop!

JULY 16, 2022

But we also have an educational challenge to bring everyone up to speed. Bringing Culture to the Present. Technological innovations such as smartphones and various computing devices seem to pass right on by, for example, older people who aren’t willing to follow. We obviously have a demographic challenge, then.

Pipeline 246

Pipeline CRM Non-Profits Drivers/motivators 246

Search Engine Land

JULY 23, 2024

Video content : Producing videos to educate, entertain or inform your audience. Defining marketing’s present and future 3. Backlinks: Monitor the number and quality of external websites linking to your content. What does content marketing include? Blogging : Creating valuable blog content to attract and engage an audience.

Click Through Rate 93

Click Through Rate Commission Promote Lead generation 93

Martech

APRIL 7, 2025

Complex B2B buying situations take months, involve many stakeholders and rely on things we can’t know or see because buyers choose to self-educate until they refine their shortlist. Instead, we need to show the ongoing value of brand investment over the longer term as a factor driving both present and future growth.

B2B 118

B2B Drivers/motivators Finance Pipeline 118

Martech

OCTOBER 15, 2024

The digital marketplace presents unique challenges and opportunities for building and maintaining customer trust. To address this: Educate customers on how to identify authentic products through your marketing channels. By addressing these realities head-on, you can differentiate your brand and strengthen customer relationships.

Customers 124

Customers Intrinsic Trust Drivers/motivators 124

Martech

DECEMBER 15, 2021

But creating high-quality marketing campaigns goes beyond a polished digital presentation. View customers as self-educators. This is because, in a digital-first landscape, most consumers are self-educators. Watch the rest of this presentation at the MarTech conference here (free registration required).

Campaign 127

Campaign Education Presentation Technology 127

Martech

SEPTEMBER 18, 2024

For marketers, this means being present, providing the right information and creating a seamless path from intent to action. For “I-want-to-know” moments, offer educational content like guides and industry reports. Just be present, helpful and quick. In these moments, consumers expect quick, relevant answers.

Customers 68

Customers A/B testing Trust Click Through Rate 68

Partners in Excellence

APRIL 5, 2024

This theme suggests that for some, the interest in sales is not just about the present rewards or challenges but also about connecting to a larger narrative or legacy. Educational Empowerment : For some, the role of education and the opportunity to teach or inform clients about products or services is a distinct theme.

Sell 143

Sell Cross-sell Drivers/motivators Education 143

Martech

SEPTEMBER 28, 2021

“We weren’t educated. Watch the full presentation from MarTech here (free registration required). Provide product insights : Make sure the personalized insights are easily digestible, relevant, and presented in context. .” As a B2B buyer , Taylor found the purchasing process drawn-out, complex, and inefficient.

B2B 129

B2B Presentation Education Trust 129

Partners in Excellence

JUNE 8, 2021

Way back, in the old days, we created value for our customers by educating them about new products and solutions. The value we created was educating them about products and services. Too many stop at educating customers about products and presenting the best price. Value and value creation continues to evolve.

Education 143

Education Price Service Gaming 143