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Why B2B marketing must adopt B2C tactics

Martech

They want to be engaged and entertained. Another driver of this trend is agencies, who are thrilled at the chance to ramp up their creative output and inject some emotion into business messaging for a change. Maintain your authenticity and transparency Buyers know what’s up. Don’t create faked-up content, either.

B2C 135
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6 things to look for in a B2B influencer

Martech

As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. If you’re selling CDPs, do you really care if the influencer also writes fluently about CRMs or AI? Dig deeper: Why influencer marketing is critical in B2B Email: Business email address Sign me up!

B2B 121
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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. Services you provide.

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How to Make Brands and Influence People

Sales Pop!

Internet growth and its accessibility, as well as innovation expansion, have made it more convenient for people to create, distribute, and sell content digitally. How are creators shaking things up and giving brands a new game plan? This strategy also comes with comparatively low risk and cost to switch up if needed.

Negotiate 130
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4 Ways to Leverage Facebook for Marketing

Sales Pop!

Facebook marketing involves promoting your brand, conducting market research, and selling your product/service on Facebook. When filling up your Page, you’ll be guided by Facebook questions regarding essential info. Make sure you use Facebook to interact, entertain, and listen to your audience’s feedback. Summing up.

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Why You Must First Solve Buying Pain Points in B2B Sales

Iannarino

But by rushing the deal to get to the pain points, you break B2B selling and buying. Your Buyer's Lack of Experience Because you sell your company's offerings every day, you have the experience that your B2B buyer is missing. We describe this idea as being One-Up , meaning you have greater knowledge and experience than your buyers.

B2B 286
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Data, AI and advertising: 2025 predictions

Martech

AI is transforming the creative process, with consumers split on its impact some embracing it, others spotting flaws, said Julie Clark, SVP, media and entertainment at TransUnion. Dig deeper: 5 essential priorities for marketers in 2025 Email: Business email address Sign me up! Processing.

Negotiate 128