Martech

JULY 24, 2024

Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. “I

Sports

Martech

OCTOBER 16, 2024

The protocol is launched in an environment where traditional identifiers and traditional attribution techniques are increasingly stressed. “ADMaP is a game-changer, enabling advertisers and publishers to collaborate safely and accurately determine measurement and attribution, while fully protecting their audience’s privacy.

Conversion

Search Engine Land

AUGUST 30, 2024

ChatGPT prompt: Social media content ideas “Our company, [COMPANY NAME], is launching a new product/service in [MONTH/YEAR]. Additionally, please create a 30-day content calendar that includes specific posts, themes and strategies to maximize engagement and anticipation leading up to the launch.”

Transportation

Search Engine Land

SEPTEMBER 10, 2024

Use case 3: Custom GPTs for specialized SEO tasks Custom GPTs can be a game-changer for handling specific, repeatable SEO tasks that are otherwise time-consuming. One click and you can launch any cluster in the Content Editor. Get the newsletter search marketers rely on. Business email address Sign me up! Processing.

Start-ups

ClickFunnels

JULY 10, 2025

Let’s break down why one-page funnels are changing the game for small businesses and how to build one that runs your entire operation from top to bottom. With the right strategy and funnel builder, you can run every core function of your business without the tech headaches or platform juggling.

Objection handling

Search Engine Land

AUGUST 1, 2024

For example, if you plan to launch a gaming arm in 18 months, start building relationships and context now. Understanding the business context is crucial for making a significant SEO impact at an enterprise level. Knowing what your competitors are doing and your own business roadmap should guide your SEO strategy.

SQL

Martech

APRIL 9, 2025

However, the real game-changer for go-to-market (GTM) strategies is process-driven automation. Launching training programs, creating cross-functional AI task forces and encouraging experimentation across departments help accelerate its integration into marketing strategies, enabling more efficient growth scaling. Processing.

GTM

ClickFunnels

JULY 24, 2025

The secret is an innovative structure, a good game plan, and a strategic platform to help you build. For example, suppose your funnel teaches people how to launch an online business. Whether you’re a coach, a course creator, a consultant, or an e-commerce seller, you can turn one well-built funnel into a revenue machine.

E-commerce

Sales Hacker

DECEMBER 17, 2024

The game we’re playing is to make more features findable. Jin, my co-founder, was an engineering leader. And we were leading this team. And they said, hey, we have our roots in telecom. So I forget the number. We have 100 features. Go make 200 features findable in a dashboard. We turned the crank.

GTM

Salesforce

AUGUST 8, 2024

After setting up your segments, content, and send times, you can launch your campaign with a click of a button. That makes your content more relevant and engaging, so each email feels like it was written specifically for that reader. Track Campaign Engagement.

Click Through Rate

Highspot

JULY 9, 2025

With our Summer 2025 Launch , we’re introducing powerful innovations across the platform—all anchored by Highspot Nexus , our unified AI and analytics engine. Highspot changes the game—embedding skills directly into the platform to unlock AI-powered adaptive learning and personalized coaching that drives measurable growth.

GTM

Search Engine Land

JULY 8, 2024

June 2005: Google Webmaster Tools (now called Google Search Console) was launched. 14, 2022: Google Search Console launches new HTTPS report. If you’re building a video content strategy, it really helps to elevate your game with your UX team. June 21, 2016: Google Search Console tests new mobility usability report.

CTR

Sales Gravy

JUNE 19, 2025

It's time to talk about the long game, because building real relationships is where sustainable revenue lives. Mary's competitors immediately launched into aggressive pitches and discount offers to David, the CFO, hoping to close the deal quickly. Why Churn Is Killing Your Commissions Let's talk numbers. Mary took a different approach.

Commission

SaaStr

JULY 27, 2025

It’s a whole new game. This could mean moving upmarket, going international, or launching new products. This could mean adding enterprise-grade features, improving scalability, or even launching entirely new product line. Dear SaaStr: What Will Need to Change The Most As We Approach $100m ARR? At $100M ARR, everything changes.

Cross-sell

Search Engine Land

JULY 23, 2024

I understand there has been launches to help account for their deprecation. . “Google Ads deprecated similar audiences due to third-party cookie limitations. Now that the plan is scrapped I wouldn’t hate seeing those come back. But honestly, I liked similar audiences.” Let’s build relationships and earn that data.

Non-Profits

Salesforce

OCTOBER 14, 2024

At Salesforce, we’ve tapped into the latest advancements in large language models (LLMs) and reasoning techniques to launch Agentforce. What’s next for Agentforce Despite being in its nascent stage, Agentforce is a game-changer for our customers.

Engineering

Martech

JULY 26, 2024

I understand there has been launches to help account for their deprecation. Meanwhile, Navah Hopkins , brand evangelist, Optmyzr, said advertisers essentially “won” a game of chicken with Google, but: “It doesn’t change the fact that the privacy-first world is here via GDPR, CCPA, and other regulatory considerations.

Non-Profits

Hubspot

DECEMBER 2, 2024

Ultimately, offering some sort of tangible incentive is one of the better ways to help your team stay on top of their game as the year comes to a close. The holidays are almost bound to delay projects launching on time. Other incentive programs, like SPIFs , can also help your reps keep their foot on the gas through the end of Q4.

Sales

Search Engine Land

JULY 24, 2024

And doing it in a way that doesn’t rely on gimmicky shortcuts or gaming algo updates. These campaigns have traditionally been launched on social media and then promoted on paid. It does change the SEO game – the quantity of clicks is no longer the sole measure of success; it’s the quality of engagement.”

Gaming

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. In this post, Ill dive into how AI is changing the game for entrepreneurs and why its no longer just a nice-to-have but a must-have tool for staying competitive. This has been a game-changer for non-technical creators like myself.

Gaming

Hubspot

MAY 26, 2025

I launched a blog, a YouTube channel, and a business. Cold calling is a mindset game just as much as its a skill game. This one habit is a game-changer for confidence and consistency. Pitched myself to speak at events. And it all starts with picking up the phone. How I Get Fired Up for Cold Calls Lets be real.

Cold Call

Highspot

FEBRUARY 20, 2025

Conduct Film Reviews In the same way athletes watch game footage to enhance their performance, sales teams benefit from replaying and analyzing actual calls. Below are some tried-and-true tips and best practices to help you keep your team at the top of their game.

Product

Martech

NOVEMBER 27, 2024

AI search company Perplexity has raised three funding rounds this year and launched a fourth, set to value the company at over $8 billion. It recently launched an enterprise version for corporate customers that will search internal files. Guess who else is playing this same game? See what Google did there? see below).

B2C

Martech

AUGUST 5, 2025

You’ve likely been here: after launching a thoughtful, multichannel campaign — podcasts, CTV, social video, gaming, DOOH — your analytics dashboard credits a single retargeting ad for the conversion. For instance, Sally might: First interact with a branded mobile game experience. It’s not just frustrating.

Gaming

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. To address these issues, Zoom launched the “Zoom One” bundle, consolidating core functionalities and reducing the number of standalone add-ons.

Price

Partners in Excellence

NOVEMBER 21, 2024

I’m imagining the end game of all the productivity and efficiency hacks I see filling my feeds. How we can launch 1000s of “hyper personalized emails” in 15 minutes or less. But if you haven’t read it, it’s a fascinating read. For years, there have been hints, tips, technologies.

Objection handling

Martech

AUGUST 5, 2025

Creative testing and measurement can be planned through audience simulation models, which allow brands to test strategies and predict audience responses before launching campaigns. The ability to answer these questions on demand transforms creative strategy from a guessing game into a precision discipline.

Closing

SaaStr

JANUARY 7, 2025

So Pavilion launched a new Revenue Leader podcast series last year, and we kicked it off with episode #001. Never play the blame game As a revenue leader, its crucial we take accountability for sales performance. Regardless of the boards composition, they value honesty, optimism, and no surprises.

Strategize

Salesforce

JULY 24, 2025

One year ago, we introduced you to Alicia Wuerth , a driven graduate from Germany who had already made bold moves across Europe, from Berlin to Lisbon, before relocating to Dublin to launch her sales career at Salesforce. Mentorship is a game-changer, especially in fast-paced environments like tech sales. I found a mentor.

Cold Call

Martech

MAY 8, 2025

PubMatic launched an updated buyer platform powered by generative AI. Users can manage and activate campaigns across formats including display, native, video, CTV, DOOH, in-game, audio and email, using a single integrated workflow. MarketTrends AI launched a market intelligence platform designed for small and mid-sized businesses.

Launch

SaaStr

JULY 4, 2025

“Industry Cloud” Becomes Standard Every major SaaS company will launch industry-specific versions of their platform. If you’re building vertical SaaS for non-tech industries, you’re playing in the only game that matters. Choose wisely.

E-commerce

Martech

MAY 1, 2025

Dig deeper: The 4 steps you must take before launching your product Use the four-part filter: Appeal, exclusivity, clarity, credibility McGlaughlin spent years testing value propositions. Paid search can still be helpful here, but the game is shifting. You’re not trying to be everything (nor should you want to be).

A/B testing

Salesforce

JUNE 17, 2025

AI changes the game AI flips the script entirely. Platform power Here’s where the Salesforce platform changes the game. New AI tools are launching that make sophisticated customer service automation accessible to organizations of any size. AI is all about augmenting your existing processes, not replacing them entirely.

Service

Salesforce

MAY 8, 2025

We dont have to worry about whether servers are at capacity or whether we can handle the traffic from a freshly launched marketing campaign. Its the greatest freedom to no longer be burdened with an immense amount of technical debt and to be able to launch things cleanly. We have peace of mind. That in and of itself is priceless.

UX

Martech

JULY 17, 2025

Causality changes the game Causal AI — especially when paired with time-series modeling and directed acyclic graphs (DAGs) — lets us isolate which GTM actions drive which financial outcomes, with what delay and how material that influence is over time. For decades, marketing and sales have failed this test. Now we can.

GTM

Hubspot

SEPTEMBER 4, 2024

But in August 2022, it launched its sales CRM, which has become popular. These automations are table stakes today, but they were uncommon when Salesflare launched in 2014. You’re never too early in the game to adopt a dedicated CRM for your startup, so choose one now that will serve you well as you grow.

CRM

Martech

APRIL 29, 2025

A Return Path study , done soon after Gmail launched its inbox tabs, backs this up: Gmail users who already engaged with marketing email? And trying to game the system? Inbox tabs don’t exist to hurt marketers they exist to help users. When an email is relevant and wanted, users look for it. That’s not a punishment.

Promote