Search Engine Land

MAY 9, 2024

It applies the models of how animals search for food ( optimal foraging theory ) to how humans search for information (which we’ll talk about later). Dig deeper: LLM optimization: Can you influence generative AI outputs? Get the daily newsletter search marketers rely on. We’re no longer optimizing for Google.

Engineering 96

Engineering Angle UX Trust 96

Jeff Shore

JULY 5, 2018

In This Episode of The Buyer’s Mind with Jeff Shore: Bob Burg, author of The Go-Giver Influencer, talks with Jeff about the difference between influence and manipulation. When we see sales as service, then it becomes easy to be an influencer and not a manipulator. 11:32] The Go-Giver Influencer. [17:05] Bob’s Website.

Price 98

Price Trust Service Customers 98

Martech

MAY 11, 2022

Marketers of all stripes know this, which may be why, on average, marketers are investing more resources into content and SEO in 2022. Winning high ranks is never guaranteed, but with the right insights, marketers can tip the scales in their favor. A sustainable, high-performing SEO and content strategy starts with research.

Engineering 97

Engineering Represent Price Prospecting 97

Search Engine Land

FEBRUARY 15, 2024

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. For this reason, Waddington described LinkedIn as a “great platform for B2B marketers.”

Lead generation 115

Lead generation Campaign SQL CRM 115

ConversionXL

JANUARY 18, 2022

In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Both companies suffered from a fatal lack of marketing.

Product 110

Product GTM Construction Launch 110

Heinz Marketing

MAY 22, 2023

By Cameron Katoozi , Marketing Consultant at Heinz Marketing In today’s fast-paced digital landscape, video marketing has emerged as a dynamic and engaging medium for businesses to connect with their target audience as opposed to traditional methods. The main objective is to drive immediate sales and create brand loyalty.

B2B 52

B2B B2C Entertainment Education 52

ConversionXL

AUGUST 5, 2015

Animation for the sake of “cool” can often hurt conversions since it’s distracting, but not always. There are 4 ways animation, when used properly, can actually strengthen UX. You don’t need to overhaul your site to take advantage of animation. Animation can hide this load time by visually occupying the user.

User Experience 126

User Experience UX Objectives and Key Results Follow-up 126

Martech

AUGUST 3, 2022

If you’re looking for an active group of XR communicators, try joining my monthly XR Pub Crawl, where we explore online worlds and immersive technologies used for marketing and communications. Read next: 10 rules for successful metaverse marketing. VR, AR, 360-degree video, animated 3D content. Technology used. Technology used.

Campaign 119

Campaign Gaming Education Technology 119

Hubspot

JUNE 2, 2021

Animation, carousels, and scroll-triggered effects are ways to flex your creativity beyond typical stock photography. Like all creative mediums, hero images are influenced by trends. Parallax and Scrolling Animation. Scrolling animation makes participation the goal. 43% of marketers say it's producing them consistently.

Objectives and Key Results 100

Objectives and Key Results Retail Follow-up Start-ups 100

Hubspot

DECEMBER 30, 2020

Responding quickly to incoming leads can make or break a deal, particularly in highly competitive markets. Using this data, low-value leads can be handled by self-serve marketing automation (with a human touch provided by customer support teams answering incoming questions). Lead Routing by Lead Score.

Territory 73

Territory Real Estate CRM Manufacturing 73

Salesforce

SEPTEMBER 19, 2023

Chief revenue officers (CROs) are one of the newest animals in the C-suite jungle, and they’re adapting to a unique set of tasks with a unique set of traits. CROs work to connect different revenue-related functions, from marketing to sales, customer success, pricing, and revenue operations ( RevOps ). It’s storytelling.

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59

ConversionXL

APRIL 14, 2021

They don’t necessarily exclude each other, but you’ll often find many marketers pleading their allegiance to one of the two camps. You do this through a series of techniques that range from content marketing (attracting leads) to chatbots and surveys (providing value). Getting started with video prospecting.

Prospecting 141

Prospecting CTR Objectives and Key Results Cold Call 141

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. The marketing “Rule of Seven” states that a person needs to see a message at least seven times before it sinks in. UCG also acts as a form of social proof , making it a cost-effective marketing tactic.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

JUNE 12, 2019

In marketing these days, you can’t swing an enthusiastic micro-influencer without hitting someone who’s talking about video content. With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward.

Product 78

Product Electricity Pitch Education 78

Hubspot

SEPTEMBER 18, 2019

Marketers have also become quite Story-savvy. Stories provide a number of solid marketing opportunities across platforms. And, right now, the question marketers are asking isn't, "Should I publish Stories?" Before you start a whole new marketing strategy around Facebook Stories, pause for a minute.

Entertainment 78

Entertainment Launch Networking Follow-up 78

Hubspot

APRIL 26, 2017

Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and a clever insurance spot from Japan starring a rugby team from New Zealand. Set to a innocent, heart-wrenching rendition of "Beautiful, Always," the animated short packs a surprisingly poignant punch. 10 of the Best Ads from April.

Construction 75

Construction Territory Campaign Promote 75

Search Engine Land

MAY 30, 2023

A lack of effort in marketing and optimizing videos is one reason the C-suite is often reluctant to invest in future video projects. There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is a crucial and valuable part of the marketing mix.

Niche 100

Niche Entertainment Education Promote 100

Sales Pop!

APRIL 20, 2023

And if you want to remain relevant, you’ve got to keep an eye on the latest marketing trends. With that in mind, we’ll dive into eight important marketing trends that you absolutely can’t afford to ignore in 2023. Don’t just rely on abstract brand values or clever but ambiguous marketing messages.

Niche 52

Niche Trust Represent Retail 52

Hubspot

JANUARY 20, 2021

But then, vlogging evolved into what we know it as today: a sustainable income source for influencers and an effective content marketing tool for brands. This will tell you how saturated the market is and the difficulty level to stand out. So, naturally, it’s where most brands and influencers launch their channel.

Niche 101

Niche Entertainment CTR Follow-up 101

Hubspot

NOVEMBER 13, 2023

Why does packaging influence buying behavior? Why does packaging influence buying behavior? Product packaging designers leverage emotions and subconscious stimuli to guide their efforts and influence our buying behavior. In a crowded market, a fresh idea makes a product stand out. What do consumers want?

Transportation 76

Transportation Non-Profits Construction Manufacturing 76

Hubspot

SEPTEMBER 24, 2019

In 2019, Instagram is an undeniably powerful marketing tool -- in fact, it now has over one billion active users , making it one of the top social media platforms. For many marketers, Instagram is a critical component of their marketing strategy. You can use boomerang, motion filters, animation, etc. Follow viral trends.

Follow-up 77

Follow-up Entertainment Niche Promote 77

Heinz Marketing

JANUARY 10, 2019

By Matt Heinz, President of Heinz Marketing. Be sure to read our own version of the series every week on Thursdays when we feature B2B sales, marketing or business leaders. Who are some mentors or influencers you wish to thank or acknowledge? Name a guilty pleasure TV show: Animal Kingdom. Anything else you want to add?

Hospitality 58

Hospitality B2B Start-ups Closing 58

Hubspot

SEPTEMBER 12, 2016

Video has been on the rise for a while, offering marketers a proven way to grab strangers' attention and keep their target audience engaged. In fact, just recently, the Content Marketing Institute predicted video -- specifically real-time platforms -- will be critical to brand growth in 2016. 2) Recruit interns and new hires.

Non-Profits 78

Non-Profits Electricity Campaign Construction 78

Hubspot

JULY 14, 2017

Marketers are realizing this and dedicating more time, resources, and staff headcount to social media. In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey. Here's an example.

Promote 0

Promote Start-ups Entertainment A/B testing 0

Hubspot

OCTOBER 16, 2019

In today's world, PR and marketing overlap and intertwine, making it necessary to work together. You might have questions about how your marketing team and a PR agency can work together like, "What will a PR firm do?" While the duties of public relations and marketing can overlap, the two serve different functions.

Strategize 99

Strategize Price Pitch Government 99

A Sales Guy

NOVEMBER 8, 2012

He creates new and untested approaches to selling based on what we sees the market and then evaluates them for success. Marybeth is an animal. As much as their satisfaction and motivation are influenced by performance, they become discouraged with lack of performance. He has a mentor he engages with regularly.

Drivers/motivators 112

Drivers/motivators Extrinsic Intrinsic Quota 112

Hubspot

JUNE 4, 2013

The fact of the matter is, content quality depends on a variety of factors, and it''s largely influenced by what''s valuable to your particular audience. For many of us at on the marketing team at HubSpot, one of these happens to be BuzzFeed. Super vague, right? Who doesn''t love to laugh, smile, or be amazed? Strike a Balance.

Entertainment 78

Entertainment Gaming Lead generation Education 78

ConversionXL

MARCH 28, 2014

Read: Understand your target market. In the graph below each frame of animation shows the total amount of videos being analyzed simultaneously & the orange line represents the average view duration for each length of video. Making An Explainer Video: Writing The Script (Go Animate). Step 3 – Create Storyboards.

Objectives and Key Results 122

Objectives and Key Results Education Start-ups Entertainment 122

Heinz Marketing

MAY 19, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 112

Pipeline Sales Education Start-ups 112

Hubspot

JULY 18, 2014

We have a new one to dissect, only this one’s not an animal; it’s a ship. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. But then the dealer called some wild cards -- algorithm updates named after members of the animal kingdom -- and your hand turned out to be a loser.

Engineering 71

Engineering Gaming Prospecting Strategize 71

ConversionXL

AUGUST 23, 2017

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. Like user personas, funnels, or any other marketing heuristics we’ve come up with, they aren’t 100% true to reality. As such, no two journey maps are exactly the same.

UX 130

UX Customers Drivers/motivators Construction 130

Score More Sales

OCTOBER 11, 2013

It makes social selling a goldmine topic – which we appreciate, but the confusion out there among mid-market companies and SMBs is frustrating. My colleague Joanne Black, author of the new book, Pick Up the Damn Phone – How People, Not Technology Seal the Deal was animated when I talked with her about this term.

Sell 87

Sell Gambling Referrals B2B 87

Sales Hacker

APRIL 1, 2020

If the SDRs are killing the prospecting game and there’s no shortage of leads from the marketing department, your sales team isn’t the problem. Twenty years ago, sending mail for sales and marketing purposes was scarce due to the lack of technology. But here’s the thing…. So what exactly is the missing piece to the puzzle?

Prospecting 77

Prospecting Sales Drivers/motivators Contact 77

Hubspot

JULY 5, 2017

Video content can be a valuable asset in your inbound marketing content mix. Below are our tips to instantly improve the production quality of your video marketing content to give it a nice little boost. 14 Video Production Tips for Your Next Marketing Video. Video Pre-Production Tips. Optimize video text.

Product 78

Product Angle Follow-up Start-ups 78

Hubspot

JUNE 26, 2013

Through a combination of hard work, big brainpower, and incredible business savvy, Huffington turned her simple little blog into the internet’s first news powerhouse, a publication whose reach and influence rivals that of the New York Times and other top global news brands. It was acquired by AOL for $315 million.

Entertainment 68

Entertainment Price Trust Growth 68

ConversionXL

OCTOBER 30, 2015

The presence of the devices themselves may subtly influence the purchase/media choices the respondents make. The professor deduced that Hans was an extraordinarily perceptive animal. This simple process wound up saving the client from what could have been a disastrous marketing campaign. The result? Strive for objectivity.

A/B testing 113

A/B testing Objectives and Key Results Clients Presentation 113

Hubspot

MAY 15, 2017

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. Let’s say you’re creating a marketing budget and want to decide how to allocate a portion for social media.

Networking 101

Networking CTR Click Through Rate Promote 101