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The Hidden Costs of Efficiency

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. We’ve shared this or received it from many GTM leaders as an excellent gauge on where to start or further AI adoption for your sales team. Read the free and ungated report.

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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. Users could sign up for free and get 2GB of storage, which could be expanded by referring friends.

Price 107
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5 Interesting Learnings from ServiceTitan at $840,000,000 in ARR

SaaStr

These products, like Fleet Pro and Dispatch Pro, are not just add-onstheyre strategically designed to deepen customer reliance on the platform while increasing ServiceTitans effective earn rate from 1% to 2% of GTV. While ServiceTitan started as an SMB-focused platform, theyve steadily moved upmarket. And 1,000+ of Them.

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Fundraising and Working with Strategic VCs with Head of HubSpot Ventures, Brandon Greer (Video)

SaaStr

As a result, startups trying to determine how to approach fundraising efforts may want to consider strategic partnerships with existing company funds. In this edition of SaaStr Workshop Wednesdays, Brandon Greer, Head of HubSpot Ventures, shares tips on fundraising and working with strategic VCs. Sign up for free.

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Emarsys Omnichannel & AI Masterclass 2024 recap – and now available on-demand! by Emarsys

Martech

If you can get your customers to do this on your behalf, it’s the most valuable form of marketing.” – Kat Wray, Director of Strategic Partnerships, Mention Me How Replacements, Ltd. plates up traditional and digital marketing to serve a broad demographic Replacements, Ltd.’s Who are your advocates?

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Understanding How Does a Digital Marketing Agency Make Money

Lead Fuze

In this blog post, we’ll explore the various pricing models used by digital marketing agencies – from hourly rates to value-based approaches – and how balancing revenue with business expenses can affect an agency’s financial health, as well as strategic partnerships for lead acquisition and revenue generation.

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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Unlike acquisitions, they let businesses share resources without giving up control. A strong JV can help businesses: Break into new markets without starting from scratch.