SaaStr

MAY 23, 2025

The Acceleration: Why RevenueCat Won (2019-2022) Product Velocity: While competitors focused on single features, RevenueCat built a complete monetization platform. round at $7M valuation to a $500M valuation in 7 years, RevenueCat represents one of SaaStr Fund’ s most successful infrastructure investments.

Launch 109

Launch Represent Niche B2B 109

Sales Hacker

FEBRUARY 17, 2022

As we begin 2022, B2B buyers are more digitally inclined than ever. They’re researching business products and services online, purchasing via websites as much as they can, and foregoing interactions with sales representatives whenever possible. What sales investments should you focus on in 2022? Where’s the best place to begin?

Objectives and Key Results 103

Objectives and Key Results Sales B2B Pipeline 103

Sales Hacker

OCTOBER 7, 2022

Scott Barton, Varicent’s VP of Industry Solutions & 20-year sales compensation industry pro, attended WorldatWork’s 2022 Sales Compensation Conference. The post 2022 Sales Compensation Trends: Notes from the WorldatWork Conference appeared first on Sales Hacker. Careers in sales compensation planning panel.

Drivers/motivators 101

Drivers/motivators Quota Territory Sales 101

Salesforce

JANUARY 5, 2022

In 2022 and beyond, there are a multitude of opportunities for governments and government contractors to take advantage of more sustainable solutions from their technology providers. Public sector organizations can build human-centered models using data that is highly representative of the needs of the populations that benefit from them.

Government 98

Government Trust Technology Technology 98

Highspot

NOVEMBER 7, 2022

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Forrester stated, “Highspot leads with superior user experience, data science, and integrations.

User Experience 95

User Experience Manufacturing Strategize Growth 95

Highspot

MARCH 9, 2022

They’re strategic decision-makers, coaches, sales experts, and change managers, all rolled into one. As a result, they approach their role as a people manager and strategic decision-maker differently. Improving Strategic and Critical Thinking by Ignite Selling. Strategic Thinking. How to become a sales leader.

Intrinsic 95

Intrinsic Technique Cross-sell Sales 95

SaaStr

JUNE 16, 2025

Multi-Product Expansion That Actually Works Databricks SQL : $600 million revenue run rate, up more than 150% year-over-year Unity Catalog : 9K+ customers, representing >50% of ARR AI/ML Platform : approaching $300M ARR 50% of customers are using 6+ products, up from 40% last year.

SQL 103

SQL Growth Represent Start-ups 103

Sales Hacker

SEPTEMBER 18, 2024

To interpret these charts, if the growth index on the y-axis is 110, this means there are 10% more roles compared to 2022 when the base index of 100 was set. This may reflect the high-pressure nature of the CRO role, where frequent leadership changes are common due to performance expectations or strategic shifts.

GTM 121

GTM Sales Growth Represent 121

Sales Hacker

JUNE 8, 2022

We also wondered what industries were represented in the 212 responses. This question also showed us a few more skills that sales leaders prize: the ability to build a diverse team, to strategize on deals and hold effective pipeline reviews. The post What We Learned on the Sales Hacker Roadshow (2022) appeared first on Sales Hacker.

Commission 103

Commission Sales Relationship building Up-sell 103

Sales Pop!

DECEMBER 6, 2022

As the remaining selling sand slips to the bottom of the 2022 hourglass, it’s valuable to ponder the past year as we prepare to start strong in 2023. And it’s more than sympathy because in reality, they represent our future as well as theirs. But don’t be satisfied with knowing their 2022 selves. Know your accounts well.

Healthcare 130

Healthcare Clients Represent Pipeline 130

Hubspot

JANUARY 2, 2025

Like most people, my first real experience with AI was when ChatGPT was launched in 2022. Well, while I think its clear AI is an incredible enabler, its important to remember that its still a tool: it cant replace the creativity, empathy, and strategic thinking that make entrepreneurs successful.

Gaming 78

Gaming Technology Technology Campaign 78

Martech

JANUARY 23, 2024

This represents a turnaround from 2023, when growth slowed after coming out of a sharp pandemic-era acceleration. In 2022, annual growth peaked at 16.7%, according to Forrester. Dig deeper: How strategic martech integration drives growth Get MarTech! Why we care. In your inbox. Business email address Subscribe Processing.

B2C 117

B2C Drivers/motivators Technology Technology 117

Highspot

NOVEMBER 2, 2022

Platform usage increases to more than 12 million connected users in 2022. Over the last year, Highspot connected more than 12 million salespeople, channel partners, services reps and customers in digital sales experiences, representing a 50 percent increase in platform usage from the previous year. SEATTLE, Nov. SEATTLE, Nov.

Growth 98

Growth Product Customers Healthcare 98

SaaStr

NOVEMBER 1, 2022

22 Things We Learned at SaaStr 2022. India’s founders were out in full force at SaaStr 2022. SaaStr had more than 10,000 delegates this year and India was well represented, with 5%-10% of exhibition booths and strong presence on stage. Three key themes emerged: SaaS continues to be a fertile ground despite the 2022 ‘SaaS-acre’.

GTM 114

GTM Niche Cross-sell Contract 114

Martech

APRIL 5, 2024

In 2023, martech utilization was only at 33% per Gartner — a steep decline from 42% in 2022 and 58% in 2020. Marketers are in a strategic position to help increase the use of martech tools as they are deeply involved in how marketing processes work, what type of outputs are required and how this could affect customer-facing communication.

Strategize 120

Strategize Campaign Technology Technology 120

Highspot

JANUARY 19, 2022

Training Programs for Sales Representatives. Inside sales : Courses created for inside sales representatives that cover topics like email marketing, cold calling, and other telesales strategies to help them communicate successfully with prospects. Programs can be categorized by industry, job responsibility, skill, or sales methodology.

Technique 92

Technique Negotiate Pitch Inside sales 92

Martech

JUNE 29, 2022

“The average B2B customer journey takes 192 days from anonymous first touch to won,” according to Dreamdata in their 2022 B2B Go-to-Market Benchmarks — a statistic described by co-founder and CMO Steffen Hedebrandt as “alarming.” ” Among those many touches is the intent data sourced from software review site G2.

B2B 112

B2B Customers B2C Inside sales 112

Highspot

JANUARY 27, 2022

27, 2022 /PRNewswire/ – Highspot , the sales enablement platform that increases the performance of sales teams, today announced soaring customer adoption as organizations worldwide turn to sales enablement to drive revenue. SEATTLE, Jan. SEATTLE, Jan. Customer Growth and Satisfaction.

Customers 96

Customers Manufacturing Represent Sales 96

Search Engine Land

SEPTEMBER 5, 2023

For each page, select one representative keyword. In addition, identify strategic keywords – these are keywords that, even if they didn’t show up in the above analysis, are strategically important for the business. We call this “strategic rank loss.” Identify the top pages that drive at least 70% of organic traffic.

CTR 142

CTR Technique Strategize Niche 142

Partners in Excellence

FEBRUARY 24, 2022

As a recipient of those mindless outreaches, I wonder, “Why would a great company or individual hire an organization to represent them and their brand so badly. “Early News, [Company X] closes 2021 as another year of record sales growth, product innovation, strategic partnership development.” A good start!”

Strategic partnership 132

Strategic partnership Promote Represent Consult 132

Sales Hacker

JUNE 13, 2025

For cohorts in late 2022 and 2023, only ~6–9% of companies raised a Series A within a year. Private companies are increasingly being acquired by strategic buyers, and the return of M&A has created additional options for founders looking for outcomes before a public listing. The real crucible is graduating to Series A.

GTM 87

GTM Drivers/motivators Growth Go To Market 87

KO Advantage Group

DECEMBER 2, 2021

As more people find their groove with connecting, conversing, and posting, we will start to see smaller hubs of individuals congregate around micro-niche topics and under-represented industries. This purchase positioned Salesforce strategically to take advantage of the work-from-home environments many companies were determined to navigate.

B2B 62

B2B Agriculture Tradeshows Manufacturing 62

Veloxy

AUGUST 31, 2023

The enormous digital footprint of today’s outside sales representatives has inspired lonely self-improvement efforts such as attending online seminars and reading books written by 1 of 1,000+ sales icons. By strategically planning routes and appointments, sales reps can reduce travel time and focus on high-priority prospects.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Sales Hacker

SEPTEMBER 13, 2024

35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue. Hottest GTM jobs of the week Senior Manager, Strategic Customer Success at Vanta (Remote – US) Director, Field Marketing at Atlan (Remote – US) Sr. Leandra brings over 30 years of experience to Apollo.io.

GTM 115

GTM Pipeline Finance Growth 115

Martech

APRIL 29, 2022

Connected TV and OTT advertising represent the digital transformation of traditional linear TV publishers following the rise of streaming platforms and mobile viewing, and they are engaging viewers through on-demand, live and cross-channel experiences. Understanding your analytics and fine-tuning your strategic decisions is daunting.

Campaign 101

Campaign Strategize Service Represent 101

SaaStr

JULY 2, 2025

✨ Lemkin (@jasonlk) July 2, 2025 The tech giant’s massive workforce reductions coincide with record-breaking AI investments, signaling a fundamental shift in how Microsoft views its future workforce Microsoft’s strategic pivot has become unmistakably clear in 2025: fewer humans, more machines.

Strategize 73

Strategize Represent Growth Follow-up 73

SaaStr

JANUARY 30, 2023

With the growth of account management, Deel grew the business from 50 million ARR in December 2021 to 100 million ARR by the first quarter of 2022. You may have a one-person representative in each continent who does the job of an SDR, closes deals, takes care of partnerships, marketing, and more. Go global early.

Cross-sell 107

Cross-sell Account management Clients Growth 107

Closing Bigger

MAY 6, 2020

Updated May 11th 2022: In two short years we have seen much of what was discussed in this post happen. This represented a major shift in the world power base from an economic standpoint as well. This global event will likely permanently impact how we work, travel and plan strategically. Once again we are into another downturn.

Hospitality 52

Hospitality Price Cold Call Drivers/motivators 52

Martech

MARCH 1, 2024

It didn’t even make the Sagefrog priority list in 2022.) Thus, retention is gaining traction again as a strategic B2B marketing priority. Dig deeper: Driving growth through data: Optimizing the retention stage Retention marketing revisited for B2B Retention represents the source of all profits.

B2B 133

B2B Cross-sell Pharmaceutical Account management 133

Search Engine Land

JANUARY 2, 2023

2022: “Health causes,” “sexual orientation,” “religious practices and groups,” and “political beliefs, social issues, causes, organizations and figures,” were among the examples of targeting options slated for deprecation. YouTube Hiring Advertising Sales Representatives. Also on this day.

Engineering 86

Engineering Promote Campaign Represent 86

Salesforce

DECEMBER 8, 2022

. “Prospects need ways to prove the value of a purchase, and are partnering with sellers to focus on tangible outcomes,” said Alexine Mudawar , Strategic Account Executive at software company Alyce. Our 11 Best Business Podcasts of 2022. 81% of sales representatives say team selling helps them close deals.

Cross-sell 98

Cross-sell Gambling Quota Sales 98

Search Engine Land

JUNE 24, 2024

Reddit’s popularity has increased significantly since early 2022, with a notable rise in organic visibility since 2023, as shown by Google Trends. Tip 4: Be strategic and consistent Reddit has grown big enough to deserve its own strategy: What exactly do you want to achieve by participating on Reddit?

Referrals 88

Referrals Engineering Trust Represent 88

Search Engine Land

JANUARY 25, 2023

In 2022, it was estimated that 227 million people in the US played video games and 46% of those were women. While advertisers can certainly set up ads within these consoles, the market share of players represents only about 32%, and the demographic tends to be male-dominated. Mobile apps are also the easiest and fastest to set up.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

Salesforce

JANUARY 3, 2022

Learn more: “CRO Focus: What Trends Should Be Top of Mind in 2022?”. Learn more: “Unlock Team Selling with Strategic Account Planning”. How should they communicate in a way that’s both genuine and representative of your brand? My recommendation: Bring your CRO, COO, CEO in to help. Tigh Loughhead, Founder, Forcery.

Growth 98

Growth Quota Intrinsic Cross-sell 98

ConversionXL

MARCH 6, 2019

But there are technical and strategic keys to smart deployment. That represented 30% growth, totaling nearly $28 billion in ad spend. Cisco’s VNI forecast estimates that 82% of all Internet traffic will be video in 2022. The same video content likely works well in other channels. The growth of B2B video marketing.

Entertainment 129

Entertainment B2B B2C Campaign 129

Search Engine Land

JUNE 29, 2023

Setting themes for business progression To provide clarity and direction, we assigned a theme each year that represented the state of our business. In 2022, our goal was to enhance efficiency, which remains a priority in 2023. We aimed to free up the team for strategic initiatives and improve the onboarding process.

Growth 82

Growth Non-Profits Clients Consult 82

Martech

MAY 13, 2022

The status of the ClickUp task representing that vendor profile is automatically updated to indicate that we’ve received the form submission A comment is posted to the ClickUp task with a link to the draft document. The answers are copied into a Google Doc, which serves as the starting point for a vendor profile.

Contact 96

Contact Start-ups Represent Process 96