Sales Hacker

DECEMBER 17, 2024

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. And then originally trained as an aerospace engineer. So really interesting kind of shift there.

GTM 99

GTM Engineering Electricity X-functional 99

Sales Pop!

OCTOBER 30, 2024

Transcripts and Show Notes : Publishing high-quality transcripts and detailed show notes helps search engines index your content, increasing the chances that your podcast appears in search results. Incorporate these keywords in your podcast titles, descriptions, and show notes to improve discoverability.

Objectives and Key Results 262

Objectives and Key Results Healthcare Education Sales 262

Martech

AUGUST 8, 2024

Underutilization of existing tools: Marketers use only 33% of their martech stack’s capabilities, down from 58% in 2020, according to Gartner’s 2023 Marketing Technology Survey. Adapting to emerging technologies: Keeping pace with rapidly evolving technologies like AI and predictive analytics is an ongoing challenge.

Objectives and Key Results 122

Objectives and Key Results Strategize Technology Technology 122

Martech

AUGUST 6, 2024

As AI-powered search technologies (like Search GPT) emerge, this ruling could lead to new solutions that pair speed, ease of use, and privacy protections that ultimately put Google on its heels,” Lance Wolder, head of strategy and marketing for digital media agency PadSquad, told MarTech. The same goes for Microsoft or Amazon.

Non-Profits 134

Non-Profits Engineering Price Market share 134

Martech

JULY 26, 2024

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Strategize 129

Strategize User Experience High impact Construction 129

Martech

AUGUST 15, 2024

Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. Marketing is the engine that accelerates sales. This facilitates the sales process, promotes broader adoption, and maximizes the return on technology investments.”

Growth 121

Growth Entertainment Sports Strategize 121

Martech

SEPTEMBER 13, 2024

.” Dig deeper: AI and security are the focus of latest Salesforce acquisitions Agentforce is powered by an upgraded version of Salesforce’s Einstein AI called Atlas Reasoning Engine, which is “designed to simulate how humans think and plan.” These are what the company is calling Agentforce One.

Launch 116

Launch Pitch Represent Campaign 116

Martech

SEPTEMBER 30, 2024

Improvements to agile marketing If we look in the rearview mirror, companies with process excellence and advanced use of technology always perform better. Prompt design vs. prompt engineering Over the past two years, prompt engineering has become “all the rage” for engineers and coders. What exactly is it?

Engineering 139

Engineering Management Consulting Start-ups Conversion 139

Martech

OCTOBER 9, 2024

AI innovation: Government intervention could hinder American technological leadership in AI at a critical time. Search distribution: Restrictions on how Google promotes its search engine could create friction for consumers and harm businesses.

Government 124

Government Legal Promote Engineering 124

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. RAG, the most common method, looks up data from internal databases and feeds it into the prompts given to the LLM engine.

CRM 129

CRM Technology Technology Engineering 129

Martech

OCTOBER 16, 2024

As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Education 131

Education Commission Engineering Technology 131

Martech

JULY 19, 2024

Marketing leaders must consider productivity gains and technology as well as the entire marketing system, including the impact on people, processes and roles. As the marketing team starts to flatten, skill sets become broader, and marketers will need to upskill their data and technology skills. Workflows become automated.

Manufacturing 129

Manufacturing Assembly Line Technology Technology 129

Martech

AUGUST 15, 2024

Technology companies have spent about $196 million this year through Aug. It provides prompt engineering for marketers and contextualizes brand performance to streamline Language Model Optimization (LMO). Also, 55% said dealing with a chatbot would get them to stop doing business with a company.

Commission 126

Commission Engineering Launch Conversion 126

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. Large language models (LLMs). Knowledge graphs.

Engineering 115

Engineering Niche Technology Technology 115

Sales Hacker

MAY 7, 2025

So everything from the time something a customer or a prospect moves from [00:05:00] marketing and our marketing acquisition engine whether that’s through digital or events or whether that comes in through our industry experts and my organization has. I think with all the new technologies that are coming out that’s a service.

GTM 80

GTM Engineering Customers Cross-sell 80

Martech

OCTOBER 28, 2024

Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. Today’s consumers expect AI-driven assistants powered by advanced technologies like natural language processing (NLP) and machine learning. What once seemed like cutting-edge solutions have now lost their edge.

E-commerce 129

E-commerce Engineering Technology Technology 129

Martech

NOVEMBER 1, 2024

This strategy, often overshadowed by acquisition-focused ABM, is emerging as a powerful engine for long-term success. Technology and data requirements Your tech stack should enable: Real-time usage monitoring and alerting. Here’s why it’s time to rethink your approach to growth. Create account-specific content journeys.

Growth 136

Growth GTM B2B Strategize 136

Martech

OCTOBER 25, 2024

In reality, large language models and other AI engines rely heavily on metadata — data about data that comprises various forms of descriptions and attributes. Refine technology and talent mix Assembling the right technology and talent mix depends on the organization’s: Desired outcomes.

Objectives and Key Results 135

Objectives and Key Results Government Trust Technology 135

Martech

AUGUST 1, 2024

Yet, it’s important to recognize AI’s proper role — a technology that saves you time and grows the business by enhancing your work, not entirely replacing it. They are both fast food companies using AI technology during the food ordering process. McDonald’s uses technology to reduce employee interaction.

Campaign 133

Campaign Launch Gaming Sports 133

Martech

SEPTEMBER 18, 2024

Dig deeper: The new blueprint for customer experience: Always on, always listening Strategies to turn CX into a revenue engine Sometimes, in our race to find the next innovative marketing tactic, we forget that the basics still work. It becomes the engine of sustained growth and a central driver of business success. Processing.

Engineering 115

Engineering Drivers/motivators Repeat business Referrals 115

Salesforce

JULY 18, 2024

According to the Salesforce State of Commerce report: The data shows that businesses in all industries can benefit from embracing the latest technologies. Taking an innovative approach to using this technology can result in outcomes that are better than expected. The latest technology does more than store data in the cloud.

A/B testing 98

A/B testing Retail CRM Consult 98

Partners in Excellence

JANUARY 22, 2025

What we discovered was our customers needed to have deep problem solving expertise, and deep knowledge of a few key elements of their processing technologies. Every engineer I shipped out, slowed our development. If you think about it, the characteristics of these conversations are very similar to sophisticated prompt engineering.

Manufacturing 123

Manufacturing Engineering Technology Technology 123

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? The answer? You’re not alone.

Government 112

Government Technology Technology B2C 112

Martech

JULY 26, 2024

As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. Negative satisfiers These are essential tools, but they can be over-engineered and lead to over-investment. “Are we getting value from our martech?” B2C, B2B and B2B2C).

Pharmaceutical 115

Pharmaceutical CRM B2C Technology 115

Martech

SEPTEMBER 10, 2024

Leverage technology for deeper insights Advancements in data analytics, machine learning and AI provide new ways to reanalyze market research. Use these technologies to understand your market, spot emerging trends and anticipate changes. These tools: Reveal complex patterns and correlations not visible with traditional methods.

Technology 117

Technology Technology Price Campaign 117

Search Engine Land

AUGUST 23, 2024

AI search engine Perplexity is expected to launch ads in Q4 in “15 key categories.” Technology. ” Ad categories. Here are some categories where Perplexity ads will appear: Arts and entertainment. Food and beverage Health.

Launch 104

Launch Entertainment Finance Pitch 104

Martech

AUGUST 22, 2024

That’s the goal of Osmo, a startup using artificial intelligence technology to help computers “generate smells like we generate images and sounds,” according to the company’s website. Intero Digital’s Intero Insight Engine is an “inspiration and action platform.” Can your AI smell better?

E-commerce 120

E-commerce Healthcare Campaign Technology 120

Martech

AUGUST 5, 2024

I am the first generative AI chatbot for marketing technology professionals. SEO and SEM: Optimize your website and content for search engines to attract organic traffic. Use SEO best practices to improve visibility in search engines. I am trained with MarTech content. Here’s something somebody asked me!

B2B 122

B2B A/B testing Lead generation Objectives and Key Results 122

Salesforce

MARCH 6, 2025

Artificial intelligence (AI) is transforming customer interactions, but success isnt just about technology its about the people behind it. This support could be access to clear and accurate answers or a streamlined process to connect with support engineers. This role can be handled by an admin or a dedicated AI engineer.

UX 103

UX Engineering Start-ups User Experience 103

Martech

DECEMBER 20, 2024

Enhancements to the Atlas Reasoning Engine. Enhanced Atlas Reasoning Engine The Atlas Reasoning Engine has been improved with advanced reasoning and retrieval augmented generation (RAG) so agents can handle more complex, multistep questions and provide more accurate and precise answers. The ability to deploy Agentforce in Slack.

CRM 107

CRM Engineering Clients Represent 107

Search Engine Land

AUGUST 30, 2024

The future of AI Before we delve into the historical milestones of AI, it’s important to understand where the technology is heading. AI-powered technologies such as voice assistants (e.g., AI-powered technologies such as voice assistants (e.g., Siri, Alexa) and autonomous vehicles became mainstream. Processing. See terms.

Transportation 98

Transportation Education Angle Healthcare 98

SaaStr

JANUARY 26, 2025

Their patented TwAP technology that lets customers opt-in with a single click, automatically opening their messages app with a pre-composed text. Turn Your Customers Into Your Marketing Engine The second breakthrough was making customer success the core growth engine. The result? Black Friday playbook) 3.

Education 103

Education Legal Promote Growth 103

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior.

CTR 88

CTR Click Through Rate Engineering Legal 88

Heinz Marketing

JULY 19, 2024

As we work to adapt their strategies to the ever-changing market, one key decision that is becoming more common is whether to leverage AI technologies or partner with a specialized agency to achieve their goals. SEO Agencies : Optimize content and website performance for search engines. Want to learn more about working with an agency?

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Search Engine Land

JULY 17, 2024

Men earn an average of 36% more than women in search marketing in 2024, according to a new Search Engine Land survey. However, Search Engine Land’s 2024 Salary and Career Survey indicates that isn’t happening. The 2024 Search Engine Land Salary and Career Survey was conducted between December and February.

Territory 89

Territory Promote Engineering Technology 89

Martech

MAY 8, 2025

Why your integration project is doomed before it starts Most integration projects begin with technology selection and end with disappointment. That’s because your marketing organization doesn’t just run on marketing technology. The problem wasn’t their previous technology. The technology didn’t change.

Healthcare 105

Healthcare Retail Technology Technology 105

Martech

AUGUST 15, 2024

The merging of roles will most likely follow the trajectory set by technology. As new technologies emerge, the temptation to buy and implement the latest AI software will be great. Morgan Chase, where all new hires (and many existing hires) get trained on prompt engineering. But buyer beware. Shopping is the easy part.

Pipeline 124

Pipeline Follow-up Technology Technology 124