article thumbnail

The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. helps HubSpot customers complete a variety of tasks using a natural language chat-based user experience, including drafting professional, effective sales emails personalized to the recipient. How can marketers balance innovation and privacy?

article thumbnail

Google launching Technical ad delivery support on AdMob inventory

Search Engine Land

TCF is a voluntary standard developed by IAB Europe that fosters collaboration between website publishers, app developers, and technology partners. What is the TCF?

Launch 90
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google launches Bard, its answer to ChatGPT – here’s what it looks like

Search Engine Land

Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. These testers test Google’s products to help Google improve and understand how real users are likely to experience these products.

Launch 98
article thumbnail

Highspot Continues Global Expansion with Launch of India Operations

Highspot

Highspot opens Hyderabad office and appoints Chief Operating Officer of Highspot India HYDERABAD, July 7, 2023 /PRNewswire/ — Highspot , the leading sales enablement platform that increases sales productivity, today announced the launch of its India operations in Hyderabad.

Launch 52
article thumbnail

The 8 Non-Negotiables for a Winning Product Launch

Highspot

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. So, how do you ensure your product launch bears fruit? What is a Product Launch? A product launch is a company’s meticulous process to present its new or updated product to the market.

Launch 59
article thumbnail

Google Ads boss Jerry Dischler steps down

Search Engine Land

This includes roles related to search and shopping ads, Google Analytics, ads measurement tools, and AI-powered campaign experiences. During her tenure, she led the launch of Performance Max and Demand Gen, the overhaul of Google Analytics, and the implementation of pixel-less measurement for YouTube advertising.

Price 121
article thumbnail

Could happy advertisers be the key to connected TV success? by MNTN

Search Engine Land

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. And though it may not be immediately evident, these technological advances are leading to a better experience for viewers, too.