SaaStr

DECEMBER 19, 2024

Do real board meetings every 8-10 weeks. At least take market share. Almost everyone got a bit slack here during the Boom. If you ever want any more help from your VCs and other investors, you have to communicate. Do prompt monthly updates. Do a real budget, and get it approved. More here. #10. It’s time.

E-commerce 109

E-commerce Healthcare Promote Launch 109

Martech

NOVEMBER 13, 2024

They are not regular attendees at board meetings, and even fewer participate in earnings calls. The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., What CMOs can learn from CEOs and investors Both CEOs and the investor community increasingly recognize the value of strategic marketing.

Drivers/motivators 134

Drivers/motivators Growth Objectives and Key Results Strategize 134

Martech

OCTOBER 31, 2024

Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement. This has been a cornerstone of digital strategy for years — and with good reason.

Government 120

Government Trust Education Strategize 120

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities.

Objectives and Key Results 121

Objectives and Key Results Click Through Rate High impact Drivers/motivators 121

STAR Results

OCTOBER 25, 2018

They are taking market share away from their competitors and are the preferred organization to work for. Scheduling regular review meetings will close the loop. More meetings! We first need to agree on a definition of execution. Execution is the discipline of getting the most important things done.

Objectives and Key Results 249

Objectives and Key Results Meeting Market share Closing 249

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality.

Price 106

Price E-commerce Cross-sell Profit margin 106

Martech

APRIL 30, 2025

Campaigns that made and fulfilled a specific promise achieved a 45% increase in market penetration and a 27% increase in market share, per a World Advertising Research Centre (WARC) study. Campaigns that took a different route managed only 38% and 17% gains in market penetration and share, respectively.)

Trust 93

Trust Campaign Price Strategize 93

Search Engine Land

SEPTEMBER 5, 2024

But after meeting with the client and analyzing their account, we decided to take a different approach – one that’s outperforming their previous strategy, hands down. But for others, product-based, keyword-focused campaigns aren’t necessarily your best strategy. It had expanded the regions it served to encompass most of the U.S.,

Territory 92

Territory Construction Agriculture Campaign 92

Martech

DECEMBER 6, 2024

What widely accepted best practices about marketing analytics are not actually that helpful? What seemingly unrelated topic or field has crucial lessons for the use of AI in marketing analytics? Check that the outline meets your SEO goals, aligns with your audience and provides sufficient depth and uniqueness.

Angle 130

Angle Objectives and Key Results Education Strategize 130

Search Engine Land

SEPTEMBER 26, 2024

Too many companies lack consistent reporting across their markets, making it impossible to roll up data to understand global, regional and market performance. Finding opportunities that can be leveraged in other markets is even more challenging. This strategy was successfully implemented globally.

Territory 86

Territory Technique Promote Presentation 86

SaaStr

MARCH 5, 2025

Pay attention to who they bring to early meetings – tech leaders versus sales leaders tells you everything about their intentions. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share? Do you have a genuinely great team?

Sell 80

Sell Negotiate Healthcare Drivers/motivators 80

Martech

DECEMBER 26, 2024

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai.

Customers 125

Customers Government Healthcare Hospitality 125

SaaStr

JUNE 4, 2025

Your sales reps are drowning in tasks that have nothing to do with selling: Data entry and CRM hygiene Proposal generation and customization Meeting scheduling and follow-up coordination Lead qualification and research Activity logging and reporting Contract management and renewal tracking All necessary. It’s administrative quicksand.

CRM 99

CRM Follow-up Pipeline Territory 99

SaaStr

AUGUST 19, 2020

The fastest fix perhaps if you’re worried about meeting those expectations? Not some tiny startup that might take years to get to material revenue or market share. You buy that growth. And if you are going to buy growth, you want to buy the biggest, fastest-growing thing you can afford.

Growth 136

Growth Price Market share Meeting 136

Search Engine Land

OCTOBER 2, 2023

vs. Google antitrust trial has already unearthed troubling behavior from Google, including raising ad prices to meet revenue targets. “When I am meeting with publishers now, they say Google’s going to write this check and it’s exclusive and you have to match it,” Nadella said. share,” Nadella said.

Angle 119

Angle Engineering Market share Launch 119

Martech

NOVEMBER 2, 2023

And it should come as no surprise that market shares have fallen across industries. This amounts to a 36% reduction in online market share for top beauty brands, a 55% decrease for leading home insurance brands and a staggering 100% loss for pharma brands. Making content that meets that intent to address consumer needs.

Repeat business 127

Repeat business Trust Start-ups Market share 127

STAR Results

SEPTEMBER 25, 2021

They are taking market share away from their competitors and are the preferred organization to work for. Scheduling regular review meetings will close the loop. More meetings! We first need to agree on a definition of execution. Execution is the discipline of getting the most important things done.

Meeting 155

Meeting Market share Closing Sales 155

Heinz Marketing

FEBRUARY 6, 2021

150+ Marketers Share Their Marketing Predictions for 2021. All the predictions you need for marketing in 2021 from some of the experts. How to Market Effectively in 2021: Integrate Performance and Brand Marketing. Meet the BETAs: A Profile of Younger B2B Decision-Makers. Great read via AllFactors.

B2B 134

B2B Up-sell Market share Sell 134

Martech

SEPTEMBER 14, 2023

CIOs and CTOs are recapturing marketing and other GTM tech stacks, especially as these platforms may have an impact or meet other needs across the larger organization. Second-level thinking and market share Market share has been my #1 reason to sustain or expand marketing budgets during adverse times.

GTM 134

GTM Market share Growth Technology 134

Salesforce

APRIL 29, 2025

Think of it like this imagine your target market (the people you want to reach) as a busy neighborhood. Right now, you might know a few houses on the block, but there are dozens more waiting to meet you and your business. That’s what market penetration is all about getting more of your neighbors to choose you.

CRM 59

CRM Legal Promote Up-sell 59

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 119

Market share CRM Retail Campaign 119

Salesforce

MARCH 13, 2025

Building products to meet all the needs of all people is not only hard, but it’s also expensive. Back to top ) Grow your opportunities with TAM insights Once you know the TAM for any given product, you can better understand your current market position and identify areas for growth.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

SaaStr

OCTOBER 6, 2024

Enterprise Buyers Have Time To Take Meetings. 100% Market Share is Possible in Vertical SaaS. In vertical SaaS, if you really provide the leading, complete solution and ERP for that industry — aim for 100% market share. You have to add real value first, in each interaction. Small Business Owners Do Not.

Up-sell 107

Up-sell Market share Promote Campaign 107

Hubspot

SEPTEMBER 25, 2018

Oftentimes, marketers focus heavily on Google when vying for traffic. For instance, I'm willing to bet your SEO meetings revolve largely around the topic of Google, with questions like, "How's our organic search?" "How Google is undoubtedly the most popular search engine, with over 70% of the search market share.

Engineering 101

Engineering Market share Meeting Service 101

ClickFunnels

JUNE 24, 2021

There’s a difference between a sales prospect and a lead: A sales prospect is someone who meets the criteria for being your dream customer. That’s why you should start by choosing a customer relationship management (CRM) software that meets your company’s needs best. For example: Scheduling meetings via email is a nightmare.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Salesforce

DECEMBER 23, 2024

Unlike B2C purchases, where buyers expect products that meet industry-defined standards for quality and performance, C2C goods are often bought because they are one-of-a-kind or have been crafted by hand. Find a market need and sell products that directly meet this need, such as digital images or custom copywriting content.

B2C 98

B2C Government Manufacturing Retail 98

SaaStr

APRIL 4, 2023

So folks in general are under more pressure to hit numbers and the plan than just a few quarters ago, and at bigger startups that brings up a question in so many investor meetings and board meetings I attend at $30m+ ARR: Should we cut off our long tail? To cut the free trial from 60 days to 48 hours.

Start-ups 110

Start-ups Follow-up Meeting B2B 110

Martech

MAY 14, 2025

But backward-looking reports and attribution guesses don’t meet the standard of modern GTM leadership. Irrecoverable opportunity cost: Lost time, lost market share and lost customer momentum that can’t be reclaimed. Bloated OpEx: Program and headcount spend not causally linked to business results.

GTM 93

GTM Finance Gambling Government 93

Martech

FEBRUARY 7, 2024

A marketing approach you can bank on This proactive method, known as reception marketing , uses available data to understand consumers better and meet them in their moment of need. Reception marketing powers the strategy behind WalletHub and Bankrate. By becoming trusted sources of authoritative, helpful content.

UX 117

UX Trust Education Repeat business 117

SaaStr

AUGUST 13, 2024

You have to commit to meeting at least 30 people for any role. If you aren’t meeting that many, you aren’t taking hiring seriously. That placeholder for the VP of Finance never gets the financials done, and the VP of Marketing talks and talks but hasn’t ever worked with a sales team. You can’t do that. It never works.

Growth 120

Growth Quota Niche Finance 120

Martech

OCTOBER 3, 2023

Dig deeper: Agile marketing: What it is and why marketers should care How they started agile marketing After training everyone in agile marketing, they immediately hit the ground running. Next, they worked together to find a cadence for agile meetings they’d regularly observe. Everyone’s aware of these goals.

Manufacturing 121

Manufacturing Finance Strategize Start-ups 121

Heinz Marketing

MARCH 27, 2020

It’s about market share, not even lifetime value (at least not immediately). If you’re a marketer, it’s important to be really clear which stage of company you’re working for. The marketing superheroes of companies focused on scale know that accelerated bookings must also meet a profitability threshold to be seen as successful.

B2B 103

B2B Gaming Growth Market share 103

Search Engine Land

FEBRUARY 17, 2023

During a recent private meeting with a leading ad agency, Microsoft presented a demo of the updated Bing and revealed its intention to permit paid links within search result responses, according to an anonymous ad executive who attended the meeting. Big plans for the future. Reuters has also reported seeing such ads this week.

Advertising/ Marketing 81

Advertising/ Marketing Engineering Presentation Market share 81

Martech

FEBRUARY 26, 2024

Market Fit: It’s essential to evaluate whether your product is meeting the needs and preferences of your target market. Conducting market research and gathering customer feedback can help identify any gaps or areas for improvement. There could be several factors contributing to this issue.

Price 118

Price Strategic planning Referrals Sales 118

Martech

SEPTEMBER 22, 2021

Merchants must now try to keep as much of their newly gained customers but also focus on the traditional battleground: winning market share from competitors. Commerce Signals can tailor these audiences further to meet the needs of your campaign. Nor is it likely the drinking patterns of the pandemic will continue.

Non-Profits 110

Non-Profits Retail Campaign Market share 110

Martech

MAY 9, 2022

Bornstein highlighted a webinar he liked that allowed users to make their own choices: You could click on webpages and different URLs, or ask for a meeting in real-time and then go to a calendar and schedule an event. .” Source: Mark Bornstein. “When I talk about self-selection, that’s what I mean,” he said.

Presentation 103

Presentation B2B Meeting Market share 103

SaaStr

MAY 10, 2022

Put your employees and customers first by pivoting to meet their needs through innovative solutions. By looking for opportunities to adapt and support your customers, you can shift the way you go to market and maximize your growth potential. Lean into your vision, mission, and culture. Discover opportunities.

Presentation 106

Presentation Meeting Growth Product 106