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Salesforce launches new, ‘more trustworthy’ generation of AI bots

Martech

Yesterday, Salesforce launched Agentforce — generative AI bots the company says can be trusted to take action on their own. Merchant does all the site-related tasks for merchandisers, including promotions, product descriptions and insights. Benioff said customers will launch 1,000 of the bots at next week’s Dreamforce conference.

Launch 118
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Measuring marketing’s impact: From metrics to growth

Martech

Consider this view from IT, via Warren Street, former SVP of Cloud Engineering at U.S. Bank: “Engineering builds it, Marketing translates it. Marketing is the engine that accelerates sales. This ensures alignment with market demands, leading to successful launches and sustained growth. Accelerate revenue growth.

Growth 124
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Salesforce Agentforce: What you need to know

Martech

Since its launch at the Dreamforce conference in September 2024, Salesforce Agentforce changed the conversation around AI, customer experience and customer service. Shortly after the launch, Salesforce announced it was hiring more than 1,000 employees to meet the demand for Agentforce. Table of contents What is Agentforce?

Launch 129
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How AI is reshaping the content creator industry

Search Engine Land

The launch of ChatGPT ignited an innovation race, prompting Google, Meta and Microsoft to hastily release their own AI applications. So much regurgitated material has been created to game the search algorithm that Google had to launch the core and spam updates to clean the web of useless information.

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The SEO impact of interstitials, before and after

Search Engine Land

The client launched a mobile and desktop pop-up for all United States visitors. The impact of before and after an interstitial on mobile and desktop The homepage pop-up was related to a promotion and not triggered based on a time delay or scroll. Before the launch of the pop-up, the website averaged a 3-second load time.

Legal 90
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Enterprise SEO: 11 keys to success in 2024 and beyond

Search Engine Land

While the late Hamlet Batista’s archive, SEO Pythonistas, is no longer live, he has a range of tutorials here on Search Engine Land to help you kick off your learning journey. For example, if something is heavily promoted on Instagram or TikTok but barely mentioned on your website, it might not perform well. Internal link analysis.

SQL 98
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Why account-based expansion is B2B’s next growth lever

Martech

This strategy, often overshadowed by acquisition-focused ABM, is emerging as a powerful engine for long-term success. Create value-driven content versus promotional. Step 3: Test and iterate Launch pilot program with selected accounts. Here’s why it’s time to rethink your approach to growth.

Growth 137