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Martech’s long tail: Countless tiny atoms

Martech

” So said Democritus, but he wasn’t talking about the marketing technology landscape. What the long tail really consists of, by and large, is not substantial technology offerings but what used to be called “point solutions” — bits of software that do one thing and perhaps do it very well. You can’t.

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Best of SearchBot: Create a strategy to build high-quality backlinks

Search Engine Land

How this prompt could be improved: You are a mid-market corporate finance boutique providing advisory services to businesses across our five key sectors: Sustainability; Software, Media & Technology; Business Services; Manufacturing & Distribution; and Health & Education.

Finance 102
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The Innovation Gray Space

Partners in Excellence

Disruptive innovation represents something that is brand new, disruptively so. For example, the invention of 3-D printing has driven the disruptive innovation of additive manufacturing–changing dramatically how things are manufactured. These represent the “New, New,” things we have imagined.

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Field Sales Reps & Managers: The Complete Guide

Veloxy

Field sales is a critical aspect of many businesses’ sales strategies, with representatives and managers working in the field to meet with customers and close more deals. Zippia reports that there are over 731,605 field sales representatives and 127,122 field sales managers currently employed in the United States.

Represent 130
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The Deal Doesn’t End with a Signature: Service in Manufacturing Sales

Miller Heiman Group

Sales may be the department that moves the deal, but it’s customer service that drives customer loyalty: Service professionals communicate with customers as much as 10 times more than sellers, according to the Technology Services Industry Association. This is abundantly true in manufacturing sales.

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What Sales Can Learn From Lean Manufacturing — Part 4

Partners in Excellence

We’re almost through the 14 principles of lean manufacturing that underlie the Toyota Production System (TPS). If you haven’t read the three preceding articles, you may find them helpful: What Sales Can Learn From Lean Manufacturing , Part 2 , and Part 3. They are sound business practices. Think about it.

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Do You (And Your Customer) Have A Real Deal?

Partners in Excellence

“It’s technology companies!” ” I then asked, what kind of technology company? A major candy manufacturer was launching a new line of products. In that business the September-December buying season represents the majority of their revenue. It’s actually quite fascinating.)

Customers 165