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Urban digital transformation: Insights for marketers from global smart cities

Martech

How to achieve an Austin-style rebrand Rebranding is a strategic process that requires careful planning and execution. Intelligent document processing (IDP) is key for cities wanting to preserve important paper archives. This project aims to save $100 million in electricity costs in its first 10 years. Processing.

Territory 117
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Walmart launches Roblox metaverse experiences

Martech

Electric Island DJ experience at Walmart Land on Roblox. Over time, as users engage more, there will be more opportunities for consumers to make transactions, with both virtual and real-life merchandise, according to Breton, who also says Walmart is early in their strategic process regarding the metaverse. Image: Walmart.

Launch 118
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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

How do I increase the brand search for a new product launch? This process will provide deep insight into what drove this brand search behavior. Analysis process overview This process identifies the messaging, sources and people driving an audience to search for a brand. Processing. See terms.

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

And rather than hiring another sales rep or BDR, you can automate the process and set up CRM correctly. Let’s explore tactics to make your customer acquisition efforts more efficient with improved sales and marketing processes. Boosting sales team productivity Focus on two things: people and processes.

Process 113
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96
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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

I think in not too long, we won’t say these are AI companies. Guy Yalif: And so I think that’s one, really focus on what new use cases, what degrees of freedom does it enable you to do? Scott Barker: [42:41] Your new integration probably not, yeah.

GTM 99
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The Ultimate Guide to Product Marketing in 2019

Hubspot

Volkswagen just introduced their new VW Bus this year — it’s electric and features modern and sleek styling. It introduces the new vehicle with the song The Sound of Silence playing in the background (hint: electric cars are silent) and ends with a short message on the screen for viewers to read: “Introducing a new era of electric driving.”

Product 101