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SAP to launch loyalty management solution for retailers

Martech

Emarsys, acquired by SAP in 2020, this week reported that four in five (83%) consumers in the U.S. Dig deeper: SAP Emarsys launches AI Product Finder Email: Business email address Sign me up! The post SAP to launch loyalty management solution for retailers appeared first on MarTech. Why does SAP care? ” ERP for retail.

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Optimizely to acquire NetSpring, launches Personalization

Martech

Optimizely, a digital experimentation platform, was acquired by Episerver in 2020, with Episerver then rebranding its entire offering as Optimizely. The post Optimizely to acquire NetSpring, launches Personalization appeared first on MarTech. Processing.

Launch 62
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Salesforce unveils integrated ecommerce storefronts

Martech

Maybe digital won’t grow again like it did in 2020 and 2021, but it’s also not going back. The following capabilities are now available: Not only fast launch of online storefronts, but storefronts with built-in CRM. That genie is out of the bottle. A closer look.

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Nearly 60% of Google searches end without a click in 2024

Search Engine Land

Some context: Google launched AI Overviews in May – which was followed shortly thereafter by numerous bad examples of AIO giving dangerous and wrong answers. Desktop searches increased “a little” while mobile searches fell “a considerable amount,” when comparing May to the prior four months, the study found.

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How to use AI in email marketing without losing the human touch

Martech

In 2020, a report by experience management firm Walker predicted customer experience would overtake price and product as the key brand differentiator. Order now and enjoy a special launch discount of 15%! Of course, since you’re on our email list, you are getting first dibs on the ProX Paddle with a special launch discount of 15%!

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Global search engine AI innovations: What SEOs need to know

Search Engine Land

On July 10, Alibaba’s search engine, Quark, launched its AI-driven “Super Search Box.” Dig deeper: International SEO: How to avoid common translation and localization pitfalls Yandex (Russia) Yandex has claimed to have used AI in search technologies for more than 2020 years. Recently, competition has heated up even more.

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As Canva targets enterprises, it risks losing SMBs due to higher prices

Martech

She added: “That said, Canva Teams has come a long way since launching in 2020, with major enhancements in team collaboration, brand management and the launch of our expansive Visual Suite. The cost of Canva Pro remains unchanged and continues to be available for anyone not working in a team.”

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